With FACTBOY you are now able to optimize your POS and actually get noticed in the shop. You will also be able to make promotions which actually works - and the results can be demonstrated even before you put them into action. In the future, selling in a promotion will be much simpler !
- Design / lay-out / dos and don'ts
- Posters / price tags / promotional posters, etc
- Promotion effectiveness
- Which theme works best / would give the best sales uplift and awareness
- Where should POS/POP be placed for maximum effect
- At fixture / above / below…
- Effectiveness of racks, coolers, signs, etc
- Design / layout / merchandising
- Shelf design
- What gives the highest impact
- How many SKUs on a shelf
- Single product / multi packs etc.
- How many facings should an SKU have
- Placement of products
- Up / down / left right
- What is the best combination of products on a shelf
- Super premium / premium / mainstream / private label etc
- What is the best combination
- What optimizes your net sales?
No wondering 9 out of 10 innovations and new design fail. They are only tested in focus groups and in a completly artificial environment. Typically, 10 new concepts are tested, and the ”winner” goes on to a quantitative test before beeing launched. The real test however, is out in the shelf!
- How does the new design / product concept stand out among all the competitors?
- Do we have a differentiated design?
- How many facings are neccesary to stand out?
- Where in the shelf / shop should it be displayed for maximum impact?
- Brand Awareness
- Brand Purchase
- Purchase behavior
- Like / Dislike
- Stand Out
- Concept evaluation
- Uniqueness
- Perception
- Liability
- Future purchase frequency
- Relevance
- Excitement
- Understanding / Comprehension
FACTBOY will give you answers before you launch and give you the chance to be among 1 of the 10 who actually succeed!
- Concept testing
- Which of the concept has the highest potential
- Design testing
- Which of the design have the highest shelf impact
- Best Seller
- Shelf test
- How many facings are neccesary to introduce this product.
- Where on the shelf should it be placed
- Pricing
- What is the optimal price point for the innovation
Below is a real case
